Chloe Morris

John Lewis Home Delivery Packaging

Reinventing John Lewis's packaging for their home delivery service

The Brief

John Lewis wanted us to reinvent their home delivery packaging to give online users the same level of excitement and engagement when buying online.

The Concept

The concept is ‘Discover John Lewis’. John Lewis has provided innovative products to its customers since 1864, looking ahead of the trends and stocking items to inspire modern living. Even the most loyal customers can discover something new in store.

The Solution

The idea of discovering is carried through to the packaging, encapsulating the feeling of discovering something new by using different layers and opening mechanisms to create an immersive experience. The ‘theatre’ of the unboxing is paired with the bespoke, personal experience that customers would experience in-store from the expertise of John Lewis partners.

Chloe Morris
Chloe Morris
Chloe Morris
Chloe Morris
Chloe Morris
Chloe Morris
Chloe Morris
Chloe Morris
Chloe Morris
Chloe Morris
Chloe Morris
Chloe Morris