Força

Creating a visual identity for a new fragrance

John Lewis Home Delivery Packaging

16 March 2017

Sunny Side Up

18 March 2017

The Brief

Collaboration with Fashion Communication students, to brand and package a new fragrance product called Força.

The Concept

Força means “strong” in Portuguese. The brand produces massage candles sourced with all natural ingredients which melt into massaging oil, aiding recovery, relaxation and recuperation after a workout.

The Solution

The product and packaging is minimal in design to reflect the honesty of the natural ingredients in the product. It combines ergonomic and functional design into one.

The packaging is a cylindrical tin made out of brushed metal in gold, silver and bronze, referencing the Olympic medals. The product lines are identified by the colour of packaging and the pastel neon stripe circling around it. The pastel neon colour is the current trend in sportswear, suggesting the idea of vigour and power

The ceramic candle casing is shaped like a droplet, reminiscent of the melted liquid inside and allowing for easy pouring.

The lid opens from the band of colour to reveal the candle. When the candle melts, its oil is collected through a mesh at the bottom.

Once the lid is placed back on, the oil can then be poured from the spout at the top of the lid onto the skin.

The launch of the brand is centred around the Rio 2016 Olympics.

The launch will attract women with an active lifestyle to seek self-improvement and enhance well-being, as well as promote it as a premium global brand.