Força

The packaging is a cylindrical tin made out of brushed metal in gold, silver and bronze, referencing the Olympic medals. The product lines are identified by the colour of packaging and the pastel neon stripe circling around it. The pastel neon colour is the current trend in sportswear, suggesting the idea of vigour and power

The ceramic candle casing is shaped like a droplet, reminiscent of the melted liquid inside and allowing for easy pouring.

The lid opens from the band of colour to reveal the candle. When the candle melts, its oil is collected through a mesh at the bottom.

Once the lid is placed back on, the oil can then be poured from the spout at the top of the lid onto the skin.

The launch of the brand is centred around the Rio 2016 Olympics.

The launch will attract women with an active lifestyle to seek self-improvement and enhance well-being, as well as promote it as a premium global brand.