John Lewis wanted us to reinvent their home delivery packaging to give online users the same level of excitement and engagement when buying online.
The concept is ‘Discover John Lewis’. John Lewis has provided innovative products to its customers since 1864, looking ahead of the trends and stocking items to inspire modern living. Even the most loyal customers can discover something new in store.
The idea of discovering is carried through to the packaging, encapsulating the feeling of discovering something new by using different layers and opening mechanisms to create an immersive experience. The ‘theatre’ of the unboxing is paired with the bespoke, personal experience that customers would experience in-store from the expertise of John Lewis partners.