John Lewis Home Delivery Packaging
Reinventing John Lewis's packaging for their home delivery service
The Concept
The concept is ‘Discover John Lewis’. John Lewis has provided innovative products to its customers since 1864, looking ahead of the trends and stocking items to inspire modern living. Even the most loyal customers can discover something new in store.
The Solution
The idea of discovering is carried through to the packaging, encapsulating the feeling of discovering something new by using different layers and opening mechanisms to create an immersive experience. The ‘theatre’ of the unboxing is paired with the bespoke, personal experience that customers would experience in-store from the expertise of John Lewis partners.
