Sunny Side Up

The Brief

Multi Adaptor Brief: 

Identify a current cause or issue, and turn it into an opportunity to affect change through brand.

The Concept

Sunny Side Up is brand aimed at students to allow them to recognise their negative thoughts and counteract them with positive emotions – flipping them ‘sunny side up’.

The Solution

An app for students to monitor and manage their wellbeing and, through a campaign, reduce the stigma and raise awareness of mental wellbeing.