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Wild
Brand creation, identity and campaign for a new confectionery product
Sunny Side Up
18 March 2017
Golden Fleece
19 January 2019
The Brief
Brand Opus
Competition Brief:
Create a new brand of confectionery aimed at a specific target-market of your choosing.
Winner
The Concept
Shareable chocolate ‘bites’ that give millennials who seek experience over product a ‘taste of the wild’.
The Solution
Wild is a brand that encourages consumers to reconnect with the outdoors, embarking on their own ‘Wild adventures’.
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